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A Kyiv Studio Places Its Wager on the Vertical Drama

Holywater did not start life as a TV business. Bogdan Nesvit and Anatolii Kasianov started the company in 2020 in Kyiv, Ukraine, and its range of products to this day reads more like a mobile entertainment lab than a streaming platform. Alongside My Drama sit My Passion for books, My Muse for AI and FreeBits. It is telling that the lineup is so spread out, because it shows a company that treats video as one consumer product among several instead of its whole identity. Ultimately, it put Fated to My Forbidden Alpha its bet on the vertical drama, a format that began in China as duanju and is framed 9:16 for an upright phone. Moving into this market was a bold step for a small Ukrainian company, since the sector’s largest players were supported by Chinese and Singaporean groups.

Spring 2024: The My Drama App Hits the Stores

The exact launch date of the My Drama app depends on which source you trust, but it launched in spring 2024. TechCrunch put the launch in April, Google Play lists March 13, 2024, and the App Store gives May 9, 2024. Based on the difference between those store dates, Android likely came first and the iPhone version followed about two months later. The opening slate relied heavily on the genre’s most popular tropes. Most of what you need to know about the style comes through in early titles such as The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss. It was not the stories themselves that ultimately set the company apart, but the collaborator it would soon be making them with.

Fox, $22M in Fresh Funding and a Webby Win

The month My Drama stopped being a startup curiosity was October 2025. Fox Entertainment acquired an equity stake in Holywater, with an agreement that included a commitment to make more than 200 vertical titles over two years. Billionaire Blackmail, Bound by Obsession and My Heart’s Offside are among the Fox-produced titles on the app. In January 2026, three months later, Holywater raised $22M in a round led by Horizon Capital. The company also holds a 2025 Webby Award for Best Streaming Service, a distinction it shows off on its App Store listing. Few rivals can boast what those milestones give My Drama, namely a big American studio acting as both shareholder and producer.

My Drama at a Glance

The quick version of the story sits in the table below, for anyone who only has a minute. The ownership, legal, platform and pricing details that matter most to a first-time viewer are pulled together there. The prices are those shown in the US App Store as of September 2026. Country, platform and promotion all change them, so read them as a guide rather than a quote. If you ever need to dispute a charge, it helps to know that the legal entity you deal with depends on where you live. On Google Play, where the install figure comes from, the app lists 5M+ downloads.

What It Feels Like to Watch My Drama

The basic experience matches the one the entire category is founded on. Episodes are vertical and framed for an upright phone; in this genre they usually run one or two minutes, and then a cliffhanger nudges you toward the next one. Series often run anywhere from 20 to 100 episodes, so a single story can silently consume an evening in short bites. The range of screens it supports is where this drama app truly stands out. Besides iPhone, iPad and Android, listings show it for Vision Pro and for Apple TV on tvOS 18 or later. ReelShort’s App Store listing, for comparison, shows no Apple TV version at all, which underlines that this big-screen option is rarer than you might expect. Granted, a 9:16 frame will never fill a widescreen television, yet the option turns a solo phone habit into something a couple can enjoy together.

As for content, the library mixes Holywater’s own early productions with the growing Fox slate. Titles like Billionaire Blackmail and Bound by Obsession show that the Fox releases stick close to the genre’s familiar formula. Scale is the honest caveat here. The app lists 5M+ installs on Google Play, a fraction of the 100M+ that ReelShort, DramaBox and ShortMax each list. This gap places My Drama in 2026 as a well-funded challenger rather than the category leader.

What My Drama Costs in 2026: Plans and Prices

The headline figure is the weekly pass, one of three ways Holywater sells access. As of September 2026, the US App Store lists «My Drama: Full Access» at about $19.99 a week. The weekly passes from ReelShort, ShortMax, DramaWave and GoodShort are listed at about the same price in the same store, which puts My Drama level with them. For unlocking individual episodes, there are coin bundles priced from around $4.99 to $24.99. Thanks to a separate Premium tier listed at around $4.99 to $9.99, lighter viewers have lower-cost entry points than the full pass. Since prices differ by country, platform and promotion, the figure on your own device may be different. The weekly subscription renews automatically until you cancel it, like its rivals’ plans. Four renewals of a $19.99 weekly pass add up to around $80 a month, so run the numbers before you commit.

Terms to Know Before You Pay

The fine print in My Drama’s terms of use warrants more attention than most viewers give it. Coin purchases are final, so there is no easy refund if a series lets you down after you unlock it. Also, coins are forfeited after 12 months of inactivity, so a balance you ignore for a year can simply vanish. Viewers in the EU and UK have a 14-day right of withdrawal, in line with the consumer rules in those markets. Whatever you buy on the web is labeled non-refundable except where the law requires otherwise. The terms say clearly, and this matters most, that deleting the app does not cancel your subscription. iPhone owners cancel under Settings, then their name, then Subscriptions, while Android users use the Subscriptions menu in Google Play. Refunds for store purchases are dealt with by Apple or Google, not by Holywater.

Knowing exactly who sits on the other side of the contract is also useful. XOLY LIMITED, a Delaware company, handles US users, whereas everyone else contracts with Holy Water Limited in Nicosia, Cyprus. Here, as with any vertical drama app, one more warning is worth making. Sites that promise modded APKs, unlimited coins or free coin generators are unofficial and are not a safe way to watch anything. If the price feels too high, the proper move is to cancel the pass, not to hunt for a hack.

The Verdict: A Challenger Backed by Hollywood

By install counts, My Drama is not even close to being the biggest vertical drama app. What it has instead is an unusual combination: a Kyiv founding story, a Fox equity partner committed to more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. The practical upside for viewers is Apple TV support, a feature ReelShort, for one, does not list. A weekly pass of around $19.99 that renews quietly in the background is the catch, the same one that dogs every rival. If you simply want the largest claimed library, ShortMax, with its 50,000+ dramas, is the more obvious choice. If you want Fox-produced romance and the option to watch on a TV, the My Drama app deserves a place on your home screen. Whichever you pick, cancel through your store account rather than trusting the delete button, and create a reminder the day you subscribe.