International bookmaker 1xBet says it has an ‘special collaboration contract’ with the Billie Jean King Mug by Gainbridge, which it calls ‘the premier, year-long, global team competitors in females’s tennis’.
The competition is contested between groups made up of players from specific countries, at numerous places across the world, and is referred to as the females’s ‘Globe Mug’ of tennis.
According to the arrangement, the 1xBet logo will certainly be presented around the tennis courts used for the tournament, and on various other media assets throughout the playoffs, qualifiers, and finals.
The online wagering expert for sporting activities states that as official wagering partner, 1xBet ‘will certainly receive the legal rights to make use of the Billie Jean King Mug by Gainbridge copyright’.
Kerstin Lutz, president of Billie Jean King Cup Ltd, was cited as claiming in a joint news release: ‘We enjoy to reveal and invite a new sponsor partner for the Billie Jean King Cup, our Official Global Betting Partner, 1xBet.’
She added: ‘With their proficiency and experience working with sporting activities civil liberties holders, we are delighted to see how we can bring the partnership to life from the qualifiers in April onwards.’
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Mark Wilson, a 1xBet rep, was quoted as commenting in the very same upgrade: ‘Signing a sponsorship agreement with Billie Jean King Cup is an additional milestone in the history of 1xBet.
‘The agreement with one of the most distinguished women’s nationwide group tennis event is a tactically essential step that opens new possibilities for promoting the brand among fans of one of the most preferred tennis event.’
He included: ‘By buying female sporting activities tournaments, we add to the assistance of ladies in professional sports.’
Based on the news, the Billie Jean King Mug is called the largest yearly international team competition in women’s sporting activity, with a record 146 countries entering in 2025.
The 2025 finals were kept in Malaga, Spain, with the champions Italy taking home US$ 2.4 million in cash prize.
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